Seriously though, I'm amazed that norw companies haven't realised that it's lack of choice that responsible for the iPods success. Nokia appear today with a bewildering array of slightly differing phones - again. What's the point?
Their market is different to that of Ipods in that you are selling mobile phones to people from the age of 5 - 105. These age groups have different requirements, therfore different phones.
However it would appear that the only phones Nokia wanted to talk about yesterday where the iPhone clones i.e. we can play music and have smart phone capabilities. That is a niche market. Chasing a niche market with 4 or 5 similar phones doesn't make sense.
I don't know much about the market Mike but I remember reading an article recently, with a focus on the Indian market, about how Nokia was kicking so much butt precisely because it had such a wide array of phones available for all demographics.
I think their wide range makes sense for a global company. In the specific case of competing with the iPhone they can make no mistakes and my prediction is that their software and UI will continue be mediocre and they may lose the high-end to Apple despite the N95 and new music phones possibly having better hardware.
Nokia CEO acknowledged that his company's strongest growth comes from emerging markets using low-end phones incapable of the Ovi or Nokia Music experience.
Admittedly so, but their phones require far more user knowledge than Apple's products and these products are aimed at the same market, all resting on the base of large lower-end sales. I'm not sure these have the usability and reliability (download video and it works!) to compete with the iAnything.
Great thread guys. Maybe Nokia recognizes the needs to be perceived as market leaders and market makers. Perhaps its this tag that leverages the sale of all those phones under its brand in emerging and niche markets. Maybe they have to compete for the cool factor against the iphone in that small niche in order to translate that reflected glory on to the products they offer in mass, emerging and niche markets?
8 comments so far
Nokia's what now?
2 years, 2 months ago by Festoon
Seriously though, I'm amazed that norw companies haven't realised that it's lack of choice that responsible for the iPods success. Nokia appear today with a bewildering array of slightly differing phones - again. What's the point?
2 years, 2 months ago by Festoon
Their market is different to that of Ipods in that you are selling mobile phones to people from the age of 5 - 105. These age groups have different requirements, therfore different phones.
However it would appear that the only phones Nokia wanted to talk about yesterday where the iPhone clones i.e. we can play music and have smart phone capabilities. That is a niche market. Chasing a niche market with 4 or 5 similar phones doesn't make sense.
2 years, 2 months ago by lnoonan
I don't know much about the market Mike but I remember reading an article recently, with a focus on the Indian market, about how Nokia was kicking so much butt precisely because it had such a wide array of phones available for all demographics.
2 years, 2 months ago by EirePreneur
I think their wide range makes sense for a global company. In the specific case of competing with the iPhone they can make no mistakes and my prediction is that their software and UI will continue be mediocre and they may lose the high-end to Apple despite the N95 and new music phones possibly having better hardware.
2 years, 2 months ago by conoro
Nokia CEO acknowledged that his company's strongest growth comes from emerging markets using low-end phones incapable of the Ovi or Nokia Music experience.
2 years, 2 months ago by topgold
Admittedly so, but their phones require far more user knowledge than Apple's products and these products are aimed at the same market, all resting on the base of large lower-end sales. I'm not sure these have the usability and reliability (download video and it works!) to compete with the iAnything.
2 years, 2 months ago by Festoon
Great thread guys. Maybe Nokia recognizes the needs to be perceived as market leaders and market makers. Perhaps its this tag that leverages the sale of all those phones under its brand in emerging and niche markets. Maybe they have to compete for the cool factor against the iphone in that small niche in order to translate that reflected glory on to the products they offer in mass, emerging and niche markets?
2 years, 2 months ago by NiaLLLarkin